My name is Andrea and I’m a freelance graphic designer and copywriter. ABCDesignLab serves as my identity for my freelance business. I currently reside in a small suburban city just outside of St. Louis, MO, with my husband and two girls, and I serve the greater St. Louis area and beyond.
As an experienced copywriter and graphic designer I create effective marketing materials such as flyers, brochures, catalogs and postcards by combining professional, polished designs with clear, concise and persuasive copy.
It’s important for the design and copy to work together to communicate your message. Your marketing materials are an important investment and they should achieve your marketing goals. An eye-catching design with weak copy is just as ineffective as professionally written copy on an amateur design.
Before hiring someone to create your brochure, flyer or other marketing collateral, you should know what the specific goals are for each piece. Before deciding who you will hire, make sure your comfortable with their experience and expertise with the type of work your looking for.
It’s rare to find a freelance creative professional who specializes in both graphic design and copywriting, which can mean it may be necessary to hire a designer and copywriter individually and coordinate their efforts and deadlines for your final piece of marketing collateral. Sometimes a freelance designer may take on the entire project and then subcontract the copywriting work to a copywriter and vice versa. Or you may consider hiring a firm that handles all of these aspects for you, but be prepared since this also usually means a significantly higher price tag.
As a creative professional who specializes in both graphic design AND copywriting, I enjoy combining my talents to create compelling marketing materials for my clients that are effective and drive results. I understand the importance of how the design and copy need to work together – the design, ultimately, should serve to compliment or enhance the message.
My clients prefer my services because I offer high quality, professional work at a competitive freelance rate while saving them the hassle of working with multiple freelancers for a single project, or the expense of hiring a design firm.
I invite you to take some time to check out my Writing Portfolio and Design Portfolio and read through some of my Client Testimonials. Then contact me to find out what ABCDesignLab can do for your business!